{"id":9061,"date":"2021-04-23T08:42:47","date_gmt":"2021-04-23T06:42:47","guid":{"rendered":"https:\/\/inhouse-consulting.si\/services\/market-analysis\/"},"modified":"2021-04-30T11:01:52","modified_gmt":"2021-04-30T09:01:52","slug":"market-analysis","status":"publish","type":"page","link":"https:\/\/inhouse-consulting.si\/en\/services\/market-analysis\/","title":{"rendered":"Market analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9061\" class=\"elementor elementor-9061 elementor-1249\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-160fb1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"160fb1f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e401a7 elementor-hidden-phone\" data-id=\"4e401a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31e02c5\" data-id=\"31e02c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a416db4 elementor-widget elementor-widget-heading\" data-id=\"a416db4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Market analysis<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0dc9c elementor-widget elementor-widget-text-editor\" data-id=\"7e0dc9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We perform professional analyses of the market, the competitionor the customers as well as other analyses which will help you understand the business environment and make informed business decisions.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6e1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8b6e1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d52edcc\" data-id=\"d52edcc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a422157\" data-id=\"a422157\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf3251b elementor-widget elementor-widget-text-editor\" data-id=\"cf3251b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The purpose of the analysis is to acquire key information and data snapshotsthat are useful in understanding the business environment and making informed business decisions, which in turn improves the business itself.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-684658b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"684658b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dcb8c29\" data-id=\"dcb8c29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e972d1 elementor-widget elementor-widget-heading\" data-id=\"2e972d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">MARKET AND CUSTOMER ANALYSIS<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d7e50ce\" data-id=\"d7e50ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c45667 elementor-widget elementor-widget-text-editor\" data-id=\"0c45667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The purpose of market and customer analysis is foremostly to achieve a deeper understanding of the market, its key participants, the industry specificsand the customers themselves. The purpose of the analysis is to formulate a comprehensive documentwhich contains all the key information about the target market. Typically, market analysisis performed \u2018behind the desk\u2019, while customer analysis for typical clients is carried out by \u201cfield research\u201d.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3cdfb elementor-widget elementor-widget-text-editor\" data-id=\"4a3cdfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Market and customer analysistypically factors in:<\/p>\n<ul>\n<li>macroeconomic factors (if necessary),<\/li>\n<li>market size(TAM \/ SAM \/ SOM),<\/li>\n<li>market growth and growth projections,<\/li>\n<li>main qualities of the market,<\/li>\n<li>potential market regulations,<\/li>\n<li>the levels of the market\u2019s digital maturity,<\/li>\n<li>supply chain,<\/li>\n<li>key competitors in the market, their advantages and differences,<\/li>\n<li>pricing strategies,<\/li>\n<li>main market opportunities,<\/li>\n<li>customer personas,<\/li>\n<li>typical purchase route,<\/li>\n<li>carrying out interviews and findings withearly evangelists.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bfd071 elementor-widget elementor-widget-text-editor\" data-id=\"8bfd071\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The content of the market and customer analysis, together with the methodologies used, is specially tailored to every business.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2e2b6 elementor-widget elementor-widget-text-editor\" data-id=\"dd2e2b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Market analysis is especially useful if:<\/p>\n<ul>\n<li>you need a basis for formulating a strategy,<\/li>\n<li>you are entering a new field or a new market,<\/li>\n<li>you are developing a new product,<\/li>\n<li>you wish to expand your business abroad,<\/li>\n<li>you wish to achieve a greater understanding of the customers or the competitors.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cf7bbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cf7bbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aeecb4a\" data-id=\"aeecb4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27f3ef3 elementor-widget elementor-widget-image\" data-id=\"27f3ef3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/inhouse-consulting.si\/wp-content\/uploads\/2021\/04\/Inhouse-Consulting-Poslovno-svetovanje-Analiza-trga.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/inhouse-consulting.si\/wp-content\/uploads\/2021\/04\/Inhouse-Consulting-Poslovno-svetovanje-Analiza-trga.jpg 1200w, https:\/\/inhouse-consulting.si\/wp-content\/uploads\/2021\/04\/Inhouse-Consulting-Poslovno-svetovanje-Analiza-trga-300x157.jpg 300w, https:\/\/inhouse-consulting.si\/wp-content\/uploads\/2021\/04\/Inhouse-Consulting-Poslovno-svetovanje-Analiza-trga-1024x536.jpg 1024w, https:\/\/inhouse-consulting.si\/wp-content\/uploads\/2021\/04\/Inhouse-Consulting-Poslovno-svetovanje-Analiza-trga-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36bbfad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36bbfad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12d0c8f\" data-id=\"12d0c8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64f5c0b elementor-widget elementor-widget-heading\" data-id=\"64f5c0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">OTHER KINDS OF ANALYSES<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c718877\" data-id=\"c718877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242006b elementor-widget elementor-widget-text-editor\" data-id=\"242006b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We also perform other kinds of analyses, meaning:<\/p>\n<ul>\n<li>business idea and core competence analysis,<\/li>\n<li>PESTLE analysis in relation to your business,<\/li>\n<li>competitor and competition analysis,<\/li>\n<li>benchmark analysis,<\/li>\n<li>SWOT analysis,<\/li>\n<li>trend analysis,<\/li>\n<li>Porter five forces analysis,<\/li>\n<li>cost benefit analysis,<\/li>\n<li>other kinds of analyses (MOST analysis etc.)<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9f5ba0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9f5ba0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa60287\" data-id=\"fa60287\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-207040b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"207040b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ebcdbb1\" data-id=\"ebcdbb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2702904\" data-id=\"2702904\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b10849e elementor-widget elementor-widget-button\" data-id=\"b10849e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/inhouse-consulting.si\/en\/inquiry\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">SEND INQUIRY<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Market analysis We perform professional analyses of the market, the competitionor the customers as well as other analyses which will help you understand the business environment and make informed business decisions. The purpose of the analysis is to acquire key information and data snapshotsthat are useful in understanding the business environment and making informed business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1572,"parent":8977,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-9061","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market analysis - Inhouse Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inhouse-consulting.si\/en\/services\/market-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market analysis - Inhouse Consulting\" \/>\n<meta property=\"og:description\" content=\"Market analysis We perform professional analyses of the market, the competitionor the customers as well as other analyses which will help you understand the business environment and make informed business decisions. 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